Nutrimost is suing a rival company over what they say is an act of internet piracy. Internet piracy is a common thing in music, movies, and other media industries. It is something that people commonly see in the weight loss industry. That is why this has been such a hot topic in the health and weight loss industry to this point. The Connecticut company says that Pennsylvania-based weight loss company, Healthy Living pirated a promotional video off of their website in an effort to pass off as their own. The matter has now gone to court.
The two videos are almost exactly the same. The Healthy Living video merely changed the phrase “Ultimate Weight Loss Plan” to “Can’t Lose Diet”. Other than that, almost every aspect of the advertising is exactly the same. This is not something that Nutrimost looked kindly upon.
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One can see why HL would want to steal from Nutrimost. Nutrimost has been one of the most successful Health and Weight Loss companies in the country in recent years. Many people have lost weight very quickly using the plan. Some have even lost over 40 lbs in their first month on the program.
Doctors say that this program is so effective because it is designed top help the overall health of the individual that is using it. Nutrimost is dedicated to educating people on how to lose weight. They also help people lose weight without them having to take any prescription medication.
Nutrimost originally asked them to take the video down last fall in October. Healthy Living did not do this. Now, Nutrimost is suing their rival company to the tune of $300,000 for damages they say that they incurred as a result of the piracy. Neither company has been available for public comment on the matter thus far.